Sando Sweet milk

Description

Sando is the first sand-type biscuit in Korea developed by the late Crown Confectionery Chairman Yoon Tae-hyun, the founder of Crown Confectionery, with pure Korean technology. At the time of release, the focus was on making the product readable at a glance, and a marketing strategy was used to highlight the quality of Western confectionery by paralleling the English notation. In the 1980s, the design of the mountain road from the square shape to the current circular shape was renewed, and from 1985, the design of a comfortable feeling that families can enjoy together was pursued. In 1995, we tried to approach customers newly in line with the times and environment, such as wrapping them with recycled paper to revive the feeling of soft sando in the early days.